Search Engine Marketing Overview

Search Engine Marketing or SEM is one of the marketing strategies which are used to grow your business in an increasingly competitive marketplace. Search Engine Marketing is one of the most effective ways to promote your product or the business. Search Engine Marketing is one of the forms of Internet Marketing which is used to promote the websites. It increases the visibility in search engine result pages (SERPs) by paid advertisements.

About Our Company:

Our Company has more than 10+ years of experience in Digital Marketing, SEO. We are well known in the market for building the sites and promoting them. We also provide Weekend training. We provide placements to the trained students in our company.

What are the course objectives?

The course covers core concepts of Digital Marketing like Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Video Marketing, and Email Marketing.

The course will also help you master tools and platforms such as Google Analytics, AdWords, YouTube and Facebook

Who should enroll for this training?

SSC Passed students.
Intermediate students.
Graduates.
Post Graduates.
Business People

Who will benefit Search Engine Optimization?
  • Students
  • Business People
  • Market executives
  • entrepreneur
  • Investors
  • IT professional
  • HR professional

Our Training Features:

N

Experienced Trainers

N

Flexible Timings

N

Placement Assistance

N

Hands on Training

N

Online Training

Contact For Demo:

SEM Course Syllabus:

Introduction to Search Engine Marketing

Search Engine Marketing or SEM is one of the marketing strategies which are used to grow your business in an increasingly competitive marketplace. Search Engine Marketing is one of the most effective ways to promote your product or the business. Search Engine Marketing is one of the forms of Internet Marketing which is used to promote the websites. It increases the visibility in search engine result pages (SERPs) by paid advertisements. They mainly focus on the keywords because if a person is searching for a particular product, they may appear aside for the searched queries. SEM is one of the fast growing online marketing when compared with other marketing sites. GoogleAdWords is the most popular paid search platform used by Search marketers.

COMPARISION OF SEM WITH SEO:

Search Engine Marketing includes both paid search results and organic search results. Paid search results mainly use tools like Google AdWords or Bing Ads. Bing Ads is also known as Microsoft adCenter. SEM uses paid advertisements with AdWords and Bing Ads. Search Engine Marketing is mainly useful for local providers because by entering only one click the customer can contact the company directly. A keyword analysis should be performed for both Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
There are some of the common terms used to refer SEM-
Paid Search Ads
PPC (Pay per Click)
CPC(Cost per Click)
CPM(Cost per thousand impressions)
PPC (Pay per click) or pay per call are served to mainly mobile search users, which is charged by the number of clicks, in a direct call from a smart phone.
Mostly search ads are sold on Pay per Click and Cost per click basis, but some advertising options are also sold on CPM(Cost per thousand impressions).

SEM Course Topics

  • Introduction to AdWords
  • Paid Search vs. Organic Search
  • The Psychology of Search
  • Benefits & Features of AdWords
  • Quality Score
  • Ad Rank
  • Landing Pages
  • How to structure an AdWords Account
  • Campaign & Ad Group Fundamentals
  • Location Targeting
  • Language Targeting
  • Bidding & Budgeting
  • Ad Extensions
  • Creating Ads
  • Adding Keywords
  • Keyword Match Types
  • Adding Negative Keywords
  • Competitive Research
  • Google Keyword Planner
  • Campaign Management
  • Components of a Campaign
  • Creating a Campaign
  • Campaign settings
  • Editing a Campaign
  • Ad Group Management
  • Creating Ad Groups
  • Editing Ad Groups
  • Monitoring
  • Ad Formats
  • Text Ads
  • Image Ads
  • Video Ads
  • Mobile Ads
  • Rich Media Display Ads
  • Creating Attractive Ads
  • Testing New Ads
  • AdWords Policies
  • Optimization Overview
  • Optimizing Campaign Settings
  • Optimizing Through A/B Testing
  • Optimizing with Ad Extensions
  • Optimizing Click Through Rates
  • Optimizing with Negative Keywords
  • Intro into Display Campaigns
  • Intro into Remarketing
  • Adwords Certification Requirements

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Our Kolkata Locations:

Alambazar

90/6a M.Gl Road,
College Street,
2nd Floor,
Room No.259,
Kolkata – 700073

Kamarhati

P-85, 2nd Floor,
Kalindi Housing Estate,
Laketown,
Near Kalindi Texi Stand
Kolkata – 700089

Esplanade

48/1 A,
B T Road,
Near sinthee more
Nr P A Mini Bus Stand
Kolkata – 700050

Madhyamgram

59 B,
Ashutosh Mukherjee Road,
Bhawanipur,
Near Netaji Bhavan Metro
Kolkata – 700025

Our Student Reviews

I have searched many Institute for Digital Marketing, but I could not find any Institute which can meet my requirement. finally, I came to Digital Master Centre where I met Sir and got confidence that this is the right place to learn SEO. I am interested in joining this Institute.

Suresh

I studied Adwords Training certification from Digitalmaster training institute digital master in Bangalore, the digital master training helped me to on Adwords certification placement and knowledge. I will always recommend for Digital marketing training with placement.

Surekha

Digital Marketing Training in Hyderabad is awesome. It is helped for my career path in Digital Marketing.I am confident that with the present coaching, I am sure of joining any SEO company which is my dream job.

Rakesh