Google Tag Manager Overview
Learn more about tag management systems in general, Google Tag Manager implementation tactics, and the advantages of Google Tag Manager. Google Tag Manager doesn’t like Google Analytics but support makes the process of tagging your website and tracking operations on your site simply. Learn about how the two tools work together in this article: What Is Google Tag Manager? (And How Does It Work With Google Analytics?)
About Our Company:
Digital marketing is an umbrella phrase for the nowadays marketing of products or services using digital technologies, largely on the Internet, but also involving mobile phones, display advertising, and any other digital medium.
Digital marketing is the advertising of products or brands via one or more forms of electronic media and varies from traditional marketing in that it includes the use of channels and methods that enable a maintenance to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
What are the course objectives?
The course covers core concepts of Digital Marketing like Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Video Marketing, and Email Marketing.
The course will also help you master tools and platforms such as Google Analytics, AdWords, YouTube and Facebook
Who should enroll for this training?
SSC Passed students.
Who will benefit?
- Business People
- Market executives
- IT professional
- HR professional
Our Training Features:
Hands on Training
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Google Tag Manager Course Syllabus:
Starting out with Google Tag Manager
- Lesson 1: Course Introduction
- Lesson 2: Start with a measurement plan
- Lesson 3: Develop a tag implementation strategy
- Lesson 4: Tag Manager overview
Setting up Google Tag Manager
- Lesson 1: Install the Google Analytics tag
- Lesson 2: Set up a GA Property variable
- Lesson 3: Set up cross-domain tracking
- Lesson 4: Understand the Data Layer
Collecting data using the Data Layer, variables, and events
- Lesson 1: Pass static values into Custom Dimensions
- Lesson 2: Pass dynamic values into Custom Metrics
- Lesson 3: Track events with variables
Using additional tags for marketing and remarketing
- Lesson 1: Set up AdWords conversion tracking
- Lesson 2: Set up Dynamic Remarketing
- Lesson 3: Course Review
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