Google Analytics Overview

Google analytics is known as analysis of Google search users that tracks the website traffic. By this Google analytics, we can improve our website organization and website’s content in web pages. And this Google analytics gives information about the website users in Google Analytics account. There is a dashboard in Google analytics to collect or track information and there are some categories in this dashboard.

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Digital Master provide Training In SEO, Adwords, SMM, SEM And Google Certification Courses. It Is One of the best digital marketing institutes in India.

Digital marketing is an umbrella phrase for the nowadays marketing of products or services using digital technologies, largely on the Internet, but also involving mobile phones, display advertising, and any other digital medium.

Digital marketing is the advertising of products or brands via one or more forms of electronic media and varies from traditional marketing in that it includes the use of channels and methods that enable a maintenance to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

What are the course objectives?

The course covers core concepts of Digital Marketing like Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Video Marketing, and Email Marketing.

The course will also help you master tools and platforms such as Google Analytics, AdWords, YouTube and Facebook

Who should enroll for this training?

SSC Passed students.
Intermediate students.
Graduates.
Post Graduates.
Business People

Who will benefit Search Engine Optimization?
  • Students
  • Business People
  • Market executives
  • entrepreneur
  • Investors
  • IT professional
  • HR professional

Our Training Features:

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Experienced Trainers

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Flexible Timings

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Placement Assistance

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Hands on Training

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Online Training

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SEO Course Syllabus:

Google Analytics Introduction:

Google analytics is known as analysis of Google search users that tracks the website traffic. By this Google analytics, we can improve our website organization and website’s content in web pages. And this Google analytics gives information about the website users in Google Analytics account. There is a dashboard in Google analytics to collect or track information and there are some categories in this dashboard.

How To Use Google Analytics On The Website

There should be an own website and account to track the user information using Google analytics.
After visiting Google analytics dashboard there are some steps to track the website user details that have to be followed.
We can track Page information, Browsing information, User information in Google analytics.
In page information we can track URL of the page user is viewing and title of the page the user is viewing.
In browser information we can track which browser the user is using, the size of the browser window, screen resolution, java enabled or not, and what flash version he is using.
And User information can be tracked in Google Analytics like location, language, gender, and IP addresses of the internet.
We can identify the unrelated content on our website by this analysis and modify with correct content required for the user.
We can give specification on our website related to mobile users for Google search

Google Analytics Topics

Introduction to Web Analytics
GA Terminology (Dimensions & Metrics)
Introduction to Reports
Setting KPI’s and Site Objectives
GA Basic Setup
GA – Advanced Setup
Campaign Tagging & Reporting
Goals and Funnels
Advanced (Custom) Segments
Dashboards & Custom Reporting

Intelligent Events
Virtual Pageviews
Event Tracking
Linking and Using Data from Google Adwords
Profiles
Profile Filters
Visitor Flow
Real-Time Data
Social Media

 

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